Our product’s packaging and labeling Design is the first impression a customer experiences as they browse an aisle in the grocery store or click through product listings in an online store. With no second chances, there’s a lot riding on how your product is presented. In fact, according to a study published by the Paper and Packaging Board, 72% of consumers stated that packaging design influences their purchasing decision. Making the right packaging and product labeling design can be the difference between an item that sells consistently and one that’s frequently overstocked.

ALIGFX will also break down why product packaging and labeling is so important to your marketing efforts, offering plenty of actionable tips along the way to help you make smart design choices that will allow your products to stand out.

The Importance of Product Packaging

A product’s packaging serves three main functions. First, it’s where you convey important information like the product’s description, ingredients/materials, and how to use the product. Second, it protects your product from damage and keeps it fresh. Lastly, a product’s packaging is your primary opportunity to set your product apart from similar items sitting just feet or inches away. 

Never before have consumers had so much choice. And with the rise of increasingly-specialized tastes and preferences, the importance of differentiating your product has never been greater. Well-designed packaging allows you to convey your brand’s unique value proposition and emphasize important features like eco-friendly sustainability, high-quality, or good value.

Product Packaging Design Tips

It’s no accident that some products grab your attention as you shop. Effective packaging typically follows proven design principles. ALIGFX follows these principles to your advantage so you can get packaging designthat sells.

1. Design with Your Audience in Mind 

It’s important to know who you’re talking to. What appeals to your intended audience is the key metric to reference when making decisions on product packaging design. The packing for a tutti-fruity gummy snack should have a much different look than a handmade Swiss chocolate bar that costs $15. They’re both candy, but they’re aiming at different customers. Product packaging should appeal to the type of consumer most likely to purchase your product.

2. Keep it Consistent

Our choice of colors, fonts, and graphics will be dovetail with those used in your logo and other product marketing. If you have established offerings, we will make sure there’s a clear link between the packaging design elements of both the old and new products.

3. Use Graphics to Communicate

At our core, humans are visual creatures. We painted and drew images in caves and on rock walls to communicate with one another. In the modern age, text has become an indispensable way to convey information. But humans still rely on visual elements to understand information. Whenever possible, lean heavily on simple, high-quality graphics to convey what lies underneath your product packaging. 

4. Keep it Clean and Streamlined 

People are inundated with advertising messages of all kinds. Give potential customers a sensory break when their eyes land on your product. A minimalist packaging and label design looks more sophisticated and less cluttered than one that’s loaded down with helpful, but visually-overwhelming details. Less is more when it comes to package design.

5. Put Your Pitch Front and Center 

One simple, straightforward value proposition is all we really need. Dedicate your most valuable real estate to a short, simple phrase telling consumers what they’ll experience when they purchase your product. 

Product labels complement the packaging, offering a prime opportunity to connect with customers. A well-designed label is both attractive and descriptive, grabbing attention while conveying product-specific information intended to prompt a purchasing decision. 

Creating attractive product packaging and labels that clearly communicate to your intended audience is important business. Consumers are navigating an ever-widening sea of choices as they shop in-person and online. The product’s packaging and labeling are the first things they see when they encounter your product. With careful planning and effective design, your product will stand out, resulting in more sales.

If you have any questions about label / packaging design don’t hesitate to contact us by either phone or Live Chat! Our team is hard at work, ready to serve your business with the same level of care and excellence we’ve always had.